Digital Audit & Analytics
Our experienced coaches, and data scientists conduct regular training (public and in-house) to teach the current and next generation of data analysts on a wide variety of topics, business intelligence skills and tools.

Cobena's Digital Solutions
End-to-end partner in your digital transformation

Companies and brands with an active digital presence benefit from social media exposure particularly among millennials who are the world’s biggest group of digital natives. Digital savvy Filipinos take to online channels like Facebook, Twitter, Instagram, and interact with many apps on their computers, tablets and mobile several times throughout the day. These platforms bridge organizations, brands, celebrities and influencers together with millions of people every day. But more than that, these online connections are also rich with social data, which can be leveraged to provide deep insights to help you grow and improve different aspects of your business–whether in advertising communications, customer service, operations, distribution, and even product development.

Get to the heart of what’s happening to your digital presence. With Cobena’s expertise in data analytics and digital strategy consulting, we can then combine your Digital A & A results with your offline data, sales information and other market performance metrics so you get the full picture of where you stand in the marketplace. Then, our consultants will work with you and your team to help translate these powerful insights into breakthrough innovation to power your business forward.

Digital Audit and Analytics

With our Digital Assets Performance review, we look under the hood of a company’s digital assets, such as your website, social media pages (Facebook, Twitter, Instagram), mobile applications, and the user interface (UI) and user experience (UX) that goes with it. How are you doing on Search? What about your paid, earned and owned media? Using multiple metrics, we are able to understand how your current and potential customers are interacting with you and your brand and determine whether your investments on

Social Listening

Social listening allows you to “listen-in” on theconversations that are taking place about your company or your brand. You will be able to know first and what people are thinking, saying and how you are viewed against your competitive set. Through social listening, you will know who are the best people to be talking to, what content to publish or share, and from where and from whom the discussions about you are coming from.We’ll also give you an idea whether you are using the right content for the peopl

User Affinities Analysis

Market segmentation and profiling to give you a clear picture of your customers. Who they are, what they are talking about, which channels are they present in, where are they located and when is the best time to reach them to understand, influence and shift audience behavior.

Brand Health

With Brand Health, we will analyze what are the positive and negative things that are being said about you on social media. We can give you your Net Sentiment based on the volume of conversations. We can also look at your Share of Voice, to identify which brands are the loudest and most talked about and compare their content and strategy with yours. Which brand is getting more likes? Shares? Whose efforts are driving higher stickiness? Yours? Or your competitors? What are the demographics and psychographics

What we’ve done so far ...

In-depth business review for one of the fastest growing packaged foods brands in the country, to discover that their best customers are female millennials who are die-hard “cravers” for the brand. Results: Second year of double-digit growth, double the market average.

What we’ve done so far ...

Online consumer profiling for a huge Malaysian brand studying over 15,000,000 Facebook posts and more than 7 million Facebook users. The result was a huge “AHA” moment leading to a more focused advertising creative strategy.

What we’ve done so far ...

Fuzzy front end market research for new products and services seeking to enter the Philippine market. Absent a defined service category, Digital A&A research is like conducting over 1,000 one-on-one interviews with the target market in their natural environment resulting in multiple product ideas that traditional market research may have difficulty uncovering.

Interested in trying out Digital Audit & Analytics?