Meet the Team
We put the best minds together to work on what matters most to your Business. Composed of brilliant mathematicians, and intuitive, and highly experienced professionals—you get the best of both disciplines always working for you.

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Founders

Francis Del Val
CEO & President

Pathfinder. Creator. Integrator.

A global executive with three decades of experience working and living in different parts of Asia and the United Kingdom, overseeing businesses in Asia Pacific, Latin America, Middle East and Russia & Commonwealth states. Strategist and activator across Fast moving consumer goods, Pharmaceutical, consumer healthcare, banking and integrated marketing communications. Graduate of Unilever, Glaxosmithkline, Warner Lambert and Bank of the Philippine Islands. Accomplished entrepreneur. Dedicated academician for over ten years. Business leader, heading companies as well as industry associations in various countries in Southeast Asia. Certified Executive Coach, Green Belt six sigma practitioner. Cobena is Francis’ second start-up. The first company he put up was Fasttrack, the Philippines first direct marketing agency which he set up in the 90s and subsequently sold to Lintas (now Lowe).

Anne Bacolod
Managing Director

A seasoned marketeer, Anne has grown local and international brands across Asia like Surf, Domex, Comfort, Knorr, Bango, and Dutch Lady. She was first expatriated to Thailand, and then Singapore, where she has been living for the past 7 years. As an International Marketing Director for FrieslandCampina, she led the Marketing agenda for Asia-Pacific countries, as well as represented Asia in Global Brand Teams for Product development and marketing innovation. Anne has over two decades marketing experience, 15 of which were with Unilever in local and regional roles.

Mitos Borromeo
Director of Business Partnerships

Over three decades experience in advertising, media, and broadcast throughout different parts of Asia. As an advertising executive, she worked with a variety of multinational and local clients in different geographies: the Philippines, Thailand, Malaysia and Indonesia. She was Managing Director of Mindshare Philippines, and then CEO of GroupM, overseeing the 4 media agencies of WPP. For broadcast, Mitos was COO of Solar Entertainment (Philippine cable network), overseeing the sales, marketing, digital, channel management, and content acquisition departments.

Rezza Soriano
Chief Digital Officer

Rezza is a lead trainor and subject matter expert for the Certified Digital Marketing Program, training over a thousand marketeers in the past 5 years. She has over 18 years marketing experience in telecommunications and healthcare. Rezza is also President of Planu, Inc., which manages Winning Coaching, a company that provides professional life coaching services to both local and international clients.

Pathfinder. Creator. Integrator.

A global executive with three decades of experience working and living in different parts of Asia and the United Kingdom, overseeing businesses in Asia Pacific, Latin America, Middle East and Russia & Commonwealth states. Strategist and activator across Fast moving consumer goods, Pharmaceutical, consumer healthcare, banking and integrated marketing communications. Graduate of Unilever, Glaxosmithkline, Warner Lambert and Bank of the Philippine Islands. Accomplished entrepreneur. Dedicated academician for over ten years. Business leader, heading companies as well as industry associations in various countries in Southeast Asia. Certified Executive Coach, Green Belt six sigma practitioner. Cobena is Francis’ second start-up. The first company he put up was Fasttrack, the Philippines first direct marketing agency which he set up in the 90s and subsequently sold to Lintas (now Lowe).

A seasoned marketeer, Anne has grown local and international brands across Asia like Surf, Domex, Comfort, Knorr, Bango, and Dutch Lady. She was first expatriated to Thailand, and then Singapore, where she has been living for the past 7 years. As an International Marketing Director for FrieslandCampina, she led the Marketing agenda for Asia-Pacific countries, as well as represented Asia in Global Brand Teams for Product development and marketing innovation. Anne has over two decades marketing experience, 15 of which were with Unilever in local and regional roles.

Over three decades experience in advertising, media, and broadcast throughout different parts of Asia. As an advertising executive, she worked with a variety of multinational and local clients in different geographies: the Philippines, Thailand, Malaysia and Indonesia. She was Managing Director of Mindshare Philippines, and then CEO of GroupM, overseeing the 4 media agencies of WPP. For broadcast, Mitos was COO of Solar Entertainment (Philippine cable network), overseeing the sales, marketing, digital, channel management, and content acquisition departments.

Rezza is a lead trainor and subject matter expert for the Certified Digital Marketing Program, training over a thousand marketeers in the past 5 years. She has over 18 years marketing experience in telecommunications and healthcare. Rezza is also President of Planu, Inc., which manages Winning Coaching, a company that provides professional life coaching services to both local and international clients.

John Paul Vergara, PhD.
Chief Analytics Officer

Renowned academician and school administrator with nearly a decade’s experience overseeing one of the premier universities in the country, the Ateneo Loyola Schools (Jesuit university). A Professor of Computer Science , John Paul specializes in algorithms development and has taught courses in several areas in Computer Science including Artificial Intelligence, Data Mining, Software Engineering and Database Systems. John Paul is a BS Mathematics graduate with an MS and PhD degree in Computer Science from Virginia Tech University, USA. An academic leader and professional with nearly 30 years experience in systems consulting and volunteer work in industry and government services , the latter has seen him actively involved in the prevention of electoral fraud.

Reena Murga
Chief Innovation Officer

Vast experience in market research, marketing services, business transformation and project management. Spent nearly two decades at Unilever Philippines handling various roles, including heading the Marketing Services department where she ran Market research, media and consumer promotions. Reena was also Insight Manager for Unilever Asia handling one of the biggest personal care categories. Consultant for various companies in the Asian region for the past decade, working on business transformation, product innovation, change management, and migration to new enterprise-wide systems. A certified coach, she is a strong believer in harnessing the power of the individual in the design and execution of successful change programs.

Eve Del Val
Director, Finance & Human Resources

Eve has three decades experience working experience in different leading financial institutions in the Philippines heading teams in charge of consumer product development, credit policy, strategic managent and training. She held several senior management positions as compliance officer and head of various business units including consumer and corporate lending, branch operations, business development, and marketing. After her banking career, Eve was attracted to the world of outsourcing and worked as director of operations and human resources for one of the first BPOs in the country, working on credit and collections for US mid size organizations. Eve is also a licensed real estate broker.

Renowned academician and school administrator with nearly a decade’s experience overseeing one of the premier universities in the country, the Ateneo Loyola Schools (Jesuit university). A Professor of Computer Science , John Paul specializes in algorithms development and has taught courses in several areas in Computer Science including Artificial Intelligence, Data Mining, Software Engineering and Database Systems. John Paul is a BS Mathematics graduate with an MS and PhD degree in Computer Science from Virginia Tech University, USA. An academic leader and professional with nearly 30 years experience in systems consulting and volunteer work in industry and government services , the latter has seen him actively involved in the prevention of electoral fraud.

Vast experience in market research, marketing services, business transformation and project management. Spent nearly two decades at Unilever Philippines handling various roles, including heading the Marketing Services department where she ran Market research, media and consumer promotions. Reena was also Insight Manager for Unilever Asia handling one of the biggest personal care categories. Consultant for various companies in the Asian region for the past decade, working on business transformation, product innovation, change management, and migration to new enterprise-wide systems. A certified coach, she is a strong believer in harnessing the power of the individual in the design and execution of successful change programs.

Eve has three decades experience working experience in different leading financial institutions in the Philippines heading teams in charge of consumer product development, credit policy, strategic managent and training. She held several senior management positions as compliance officer and head of various business units including consumer and corporate lending, branch operations, business development, and marketing. After her banking career, Eve was attracted to the world of outsourcing and worked as director of operations and human resources for one of the first BPOs in the country, working on credit and collections for US mid size organizations. Eve is also a licensed real estate broker.




Data Science Team

ALLAN SIOSON, PHD.
Head of IT & Data Sciences

Previously Dean and Chief Information Technology officer of Ateneo de Naga University. Awarded Outstanding Young Scientist, 2010 by the National Academy of Science & Technology. Professor of Computer Science and taught courses in Machine learning, Image processing, and Compiler construction. Has BS Math and MS Computer Science degrees from Ateneo de Manila University and PhD Computer Science degree from Virginia Tech. Published peer-reviewed academic papers in indexed scientific journals.

Great Dilla
Head Data Services, Operations & Quality Control

Cobena's humble and down-to-earth Information tech go-to-guy personifies brilliant thinking and proven methods in building and designing both hardware and software systems that have powered several companies, both big and small.

JEFFREY ISIP
Senior Manager, Business Analytics

A passionate IT professional with over 16 years of corporate experience working with top multi-national companies. A core member of team who implemented global and regional Business Intelligence solutions to Asia markets. Creative and innovative thinker, bringing energy, enthusiasm and leadership to problem resolution.

BRYAN TIU
Data Analyst

Bryan is an advocate of continuous improvement. He believes that there is always a better way. By constantly seeking to understand the complex and dynamic interrelationships in systems/processes, he identifies the best interventions towards leaner and more efficient systems/processes.

Previously Dean and Chief Information Technology officer of Ateneo de Naga University. Awarded Outstanding Young Scientist, 2010 by the National Academy of Science & Technology. Professor of Computer Science and taught courses in Machine learning, Image processing, and Compiler construction. Has BS Math and MS Computer Science degrees from Ateneo de Manila University and PhD Computer Science degree from Virginia Tech. Published peer-reviewed academic papers in indexed scientific journals.

Cobena's humble and down-to-earth Information tech go-to-guy personifies brilliant thinking and proven methods in building and designing both hardware and software systems that have powered several companies, both big and small.

A passionate IT professional with over 16 years of corporate experience working with top multi-national companies. A core member of team who implemented global and regional Business Intelligence solutions to Asia markets. Creative and innovative thinker, bringing energy, enthusiasm and leadership to problem resolution.

Bryan is an advocate of continuous improvement. He believes that there is always a better way. By constantly seeking to understand the complex and dynamic interrelationships in systems/processes, he identifies the best interventions towards leaner and more efficient systems/processes.

BEN HARDER
Data Analyst

Ben graduated from UP with a degree in Geodetic Engineering. Having developed interests in Remote Sensing and Geographic Information Sciences, he conducted various studies on environmental interactions such as drought monitoring, hazard mapping, and spatial epidemiology. His current focus is on the applications of satellite technology for feature extraction and geospatial analytics.

HADRIAN ANG
Data Analyst

Hadrian graduated from Ateneo de Manila University, Summa Cum Laude, majoring in Computer Science, specializing in Data Science and Analytics Enterprise Systems. He also specializes in Applied and Algorithmic Graph Theory, Business Intelligence and Pattern Recognition. He has 3 years of experience programming competitively and has taught a semester of College Mathematics to Ateneo Sophomores.

LEONA LAO
Data Analyst

Leona thrives in the intersections of development and design, art and code, data and stories. She graduated Computer Science (magna cum laude) from the Ateneo de Manila University in 2016. Skilled in web development, Java, and Python, her current work tends toward geospatial analytics and systems development.

ANTON YAMZON
Data Analyst

As a student, Anton competed nationally in Industrial Engineering and Operations Research. His undergraduate thesis on optimization of Closed-Loop Supply Chains was published in the journal of Clean Technologies and Environmental Policies. He specializes in constrained optimization and is knowledgeable in decision making under uncertainty and discrete event simulation.

Ben graduated from UP with a degree in Geodetic Engineering. Having developed interests in Remote Sensing and Geographic Information Sciences, he conducted various studies on environmental interactions such as drought monitoring, hazard mapping, and spatial epidemiology. His current focus is on the applications of satellite technology for feature extraction and geospatial analytics.

Hadrian graduated from Ateneo de Manila University, Summa Cum Laude, majoring in Computer Science, specializing in Data Science and Analytics Enterprise Systems. He also specializes in Applied and Algorithmic Graph Theory, Business Intelligence and Pattern Recognition. He has 3 years of experience programming competitively and has taught a semester of College Mathematics to Ateneo Sophomores.

Leona thrives in the intersections of development and design, art and code, data and stories. She graduated Computer Science (magna cum laude) from the Ateneo de Manila University in 2016. Skilled in web development, Java, and Python, her current work tends toward geospatial analytics and systems development.

As a student, Anton competed nationally in Industrial Engineering and Operations Research. His undergraduate thesis on optimization of Closed-Loop Supply Chains was published in the journal of Clean Technologies and Environmental Policies. He specializes in constrained optimization and is knowledgeable in decision making under uncertainty and discrete event simulation.

MIGUEL PALMA
Data Analyst

Migee graduated with honors in Computer Science with a Specialization in Interactive Multimedia from the Ateneo. He was also a member of the Ateneo Programming Varsity which represented the university in various competitive programming contests. Although his first interests were in video game programming and computational geometry, he currently spends his time developing software systems and producing data dashboards.

JOSHUA CORTEZ
Data Analyst

Joshua believes in the positive impact that data science brings to organizations and to society. He holds a degree in Applied Mathematics from the Ateneo de Manila University. An avid learner, he explores the intersection of statistics, machine learning, and programming to discover innovative solutions.


MACY GARCIA
Database Associate

A graduate of McGill University in Montreal, Canada, with a degree in Biochemistry. She had brief stints at the National Institutes of Health, University of Philippines Manila, and a UK-based market research company. She relishes conducting research in support of business analytics engagements.


Hannah Elyse Tee
Data Analyst

Hannah graduated magna cum laude in Management Information Systems with a Business Intelligence track, a specialization in Interactive Multimedia, and a minor in Philosophy from Ateneo de Manila University. She also recently completed her Master's degree in Computer Science. As an avid consumer of knowledge, she thrives in combining her different disciplines to create beautiful visualizations and stories that make data accessible and understandable to a wide range of audiences, both corporate and social.

Migee graduated with honors in Computer Science with a Specialization in Interactive Multimedia from the Ateneo. He was also a member of the Ateneo Programming Varsity which represented the university in various competitive programming contests. Although his first interests were in video game programming and computational geometry, he currently spends his time developing software systems and producing data dashboards.

Joshua believes in the positive impact that data science brings to organizations and to society. He holds a degree in Applied Mathematics from the Ateneo de Manila University. An avid learner, he explores the intersection of statistics, machine learning, and programming to discover innovative solutions.


A graduate of McGill University in Montreal, Canada, with a degree in Biochemistry. She had brief stints at the National Institutes of Health, University of Philippines Manila, and a UK-based market research company. She relishes conducting research in support of business analytics engagements.


Hannah graduated magna cum laude in Management Information Systems with a Business Intelligence track, a specialization in Interactive Multimedia, and a minor in Philosophy from Ateneo de Manila University. She also recently completed her Master's degree in Computer Science. As an avid consumer of knowledge, she thrives in combining her different disciplines to create beautiful visualizations and stories that make data accessible and understandable to a wide range of audiences, both corporate and social.




Senior Consultants, Project Management and Research

ADI CARILLO
Business Partnerships Manager

Highly versatile and skilled business strategist with a decade’s experience in operations, marketing, business development, product development, retail distribution and supply chain, matched with hands on practice in web and print branding. Her instincts exponentially developed in managing and expanding both local and international brands, from SMEs to MNCs. Having worked and trained across Europe and SEA, she brings a global and multi-cultural perspective in the business landscape.

MARI ARAMBULO
Client Partnerships Executive

Multi-awarded fresh graduate: Magna Cum laude, UP Presidential Leadership Scholarship Awardee, Best Thesis Awardee, GMA Network Excellence Awardee, Phi Kappa Mu International Honors Society elected member, and College of Mass Communication Research Grantee. Over three years of experience in conducting, editing ethnographic films as a scientific qualitative research tool to provide visual insights for in-depth fieldwork in long observational formats or interviews across different sample segments and life stages in Mega Manila-wide research studies. Specializes in media habits and lifestyle observations. Has worked with Facebook, Inquirer Group, MVP Group of Co, and USAID. A restless millennial, she is a creative professional who combines art and science to turn data into information.

MARK SING
Client Partnerships Executive

Mark co-authored & co-presented undergraduate research papers focusing on disaster& risk communication, computer-mediated communication among OFW families, and other prevailing issues in Philippine society. His experience in his college organizations, both as leader and member, has made him flexible in taking on different tasks and challenges beyond his comfort zone.

Leean Tria
Client Partnerships Associate

Leean graduated from The University of Sydney Business School where she had early exposure to various companies’ business strategies and operational functions from multinational and national organizations to startups. She believes in entrepreneurship and storytelling and is passionate about seeing that come forth in the world of business and technology.

Highly versatile and skilled business strategist with a decade’s experience in operations, marketing, business development, product development, retail distribution and supply chain, matched with hands on practice in web and print branding. Her instincts exponentially developed in managing and expanding both local and international brands, from SMEs to MNCs. Having worked and trained across Europe and SEA, she brings a global and multi-cultural perspective in the business landscape.

Multi-awarded fresh graduate: Magna Cum laude, UP Presidential Leadership Scholarship Awardee, Best Thesis Awardee, GMA Network Excellence Awardee, Phi Kappa Mu International Honors Society elected member, and College of Mass Communication Research Grantee. Over three years of experience in conducting, editing ethnographic films as a scientific qualitative research tool to provide visual insights for in-depth fieldwork in long observational formats or interviews across different sample segments and life stages in Mega Manila-wide research studies. Specializes in media habits and lifestyle observations. Has worked with Facebook, Inquirer Group, MVP Group of Co, and USAID. A restless millennial, she is a creative professional who combines art and science to turn data into information.

Mark co-authored & co-presented undergraduate research papers focusing on disaster& risk communication, computer-mediated communication among OFW families, and other prevailing issues in Philippine society. His experience in his college organizations, both as leader and member, has made him flexible in taking on different tasks and challenges beyond his comfort zone.

Leean graduated from The University of Sydney Business School where she had early exposure to various companies’ business strategies and operational functions from multinational and national organizations to startups. She believes in entrepreneurship and storytelling and is passionate about seeing that come forth in the world of business and technology.




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