Meet the Team
We put the best minds together to work on what matters most to your Business. Composed of brilliant mathematicians, and intuitive, and highly experienced professionals—you get the best of both disciplines always working for you.

Click the photos to learn more.


Founders

FRANCIS DEL VAL
CEO & President

Pathfinder. Creator. Integrator.

A global executive with three decades of experience working and living in different parts of Asia and the United Kingdom, overseeing businesses in Asia Pacific, Latin America, Middle East and Russia & Commonwealth states. Strategist and activator across Fast moving consumer goods, Pharmaceutical, consumer healthcare, banking and integrated marketing communications. Graduate of Unilever, Glaxosmithkline, Warner Lambert and Bank of the Philippine Islands. Accomplished entrepreneur. Dedicated academician for over ten years. Business leader, heading companies as well as industry associations in various countries in Southeast Asia. Certified Executive Coach, Green Belt six sigma practitioner. Cobena is Francis’ second start-up. The first company he put up was Fasttrack, the Philippines first direct marketing agency which he set up in the 90s and subsequently sold to Lintas (now Lowe).

ANNE BACOLOD
Managing Director

A seasoned marketeer, Anne has grown local and international brands across Asia like Surf, Domex, Comfort, Knorr, Bango, and Dutch Lady. She was first expatriated to Thailand, and then Singapore, where she has been living for the past 7 years. As an International Marketing Director for FrieslandCampina, she led the Marketing agenda for Asia-Pacific countries, as well as represented Asia in Global Brand Teams for Product development and marketing innovation. Anne has over two decades marketing experience, 15 of which were with Unilever in local and regional roles.

MITOS BORROMEO
Director of Business Partnerships

Over three decades experience in advertising, media, and broadcast throughout different parts of Asia. As an advertising executive, she worked with a variety of multinational and local clients in different geographies: the Philippines, Thailand, Malaysia and Indonesia. She was Managing Director of Mindshare Philippines, and then CEO of GroupM, overseeing the 4 media agencies of WPP. For broadcast, Mitos was COO of Solar Entertainment (Philippine cable network), overseeing the sales, marketing, digital, channel management, and content acquisition departments.

REZZA SORIANO
Chief Digital Officer

Rezza is a lead trainor and subject matter expert for the Certified Digital Marketing Program, training over a thousand marketeers in the past 5 years. She has over 18 years marketing experience in telecommunications and healthcare. Rezza is also President of Planu, Inc., which manages Winning Coaching, a company that provides professional life coaching services to both local and international clients.

Pathfinder. Creator. Integrator.

A global executive with three decades of experience working and living in different parts of Asia and the United Kingdom, overseeing businesses in Asia Pacific, Latin America, Middle East and Russia & Commonwealth states. Strategist and activator across Fast moving consumer goods, Pharmaceutical, consumer healthcare, banking and integrated marketing communications. Graduate of Unilever, Glaxosmithkline, Warner Lambert and Bank of the Philippine Islands. Accomplished entrepreneur. Dedicated academician for over ten years. Business leader, heading companies as well as industry associations in various countries in Southeast Asia. Certified Executive Coach, Green Belt six sigma practitioner. Cobena is Francis’ second start-up. The first company he put up was Fasttrack, the Philippines first direct marketing agency which he set up in the 90s and subsequently sold to Lintas (now Lowe).

A seasoned marketeer, Anne has grown local and international brands across Asia like Surf, Domex, Comfort, Knorr, Bango, and Dutch Lady. She was first expatriated to Thailand, and then Singapore, where she has been living for the past 7 years. As an International Marketing Director for FrieslandCampina, she led the Marketing agenda for Asia-Pacific countries, as well as represented Asia in Global Brand Teams for Product development and marketing innovation. Anne has over two decades marketing experience, 15 of which were with Unilever in local and regional roles.

Over three decades experience in advertising, media, and broadcast throughout different parts of Asia. As an advertising executive, she worked with a variety of multinational and local clients in different geographies: the Philippines, Thailand, Malaysia and Indonesia. She was Managing Director of Mindshare Philippines, and then CEO of GroupM, overseeing the 4 media agencies of WPP. For broadcast, Mitos was COO of Solar Entertainment (Philippine cable network), overseeing the sales, marketing, digital, channel management, and content acquisition departments.

Rezza is a lead trainor and subject matter expert for the Certified Digital Marketing Program, training over a thousand marketeers in the past 5 years. She has over 18 years marketing experience in telecommunications and healthcare. Rezza is also President of Planu, Inc., which manages Winning Coaching, a company that provides professional life coaching services to both local and international clients.

JOHN PAUL VERGARDA, PhD.
Chief Analytics Officer

Renowned academician and school administrator with nearly a decade’s experience overseeing one of the premier universities in the country, the Ateneo Loyola Schools (Jesuit university). A Professor of Computer Science , John Paul specializes in algorithms development and has taught courses in several areas in Computer Science including Artificial Intelligence, Data Mining, Software Engineering and Database Systems. John Paul is a BS Mathematics graduate with an MS and PhD degree in Computer Science from Virginia Tech University, USA. An academic leader and professional with nearly 30 years experience in systems consulting and volunteer work in industry and government services , the latter has seen him actively involved in the prevention of electoral fraud.

REENA MURGA
Chief Innovation Officer

Vast experience in market research, marketing services, business transformation and project management. Spent nearly two decades at Unilever Philippines handling various roles, including heading the Marketing Services department where she ran Market research, media and consumer promotions. Reena was also Insight Manager for Unilever Asia handling one of the biggest personal care categories. Consultant for various companies in the Asian region for the past decade, working on business transformation, product innovation, change management, and migration to new enterprise-wide systems. A certified coach, she is a strong believer in harnessing the power of the individual in the design and execution of successful change programs.

EVE DEL VAL
Director, Finance & Human Resources

Eve has three decades experience working experience in different leading financial institutions in the Philippines heading teams in charge of consumer product development, credit policy, strategic managent and training. She held several senior management positions as compliance officer and head of various business units including consumer and corporate lending, branch operations, business development, and marketing. After her banking career, Eve was attracted to the world of outsourcing and worked as director of operations and human resources for one of the first BPOs in the country, working on credit and collections for US mid size organizations. Eve is also a licensed real estate broker.

Renowned academician and school administrator with nearly a decade’s experience overseeing one of the premier universities in the country, the Ateneo Loyola Schools (Jesuit university). A Professor of Computer Science , John Paul specializes in algorithms development and has taught courses in several areas in Computer Science including Artificial Intelligence, Data Mining, Software Engineering and Database Systems. John Paul is a BS Mathematics graduate with an MS and PhD degree in Computer Science from Virginia Tech University, USA. An academic leader and professional with nearly 30 years experience in systems consulting and volunteer work in industry and government services , the latter has seen him actively involved in the prevention of electoral fraud.

Vast experience in market research, marketing services, business transformation and project management. Spent nearly two decades at Unilever Philippines handling various roles, including heading the Marketing Services department where she ran Market research, media and consumer promotions. Reena was also Insight Manager for Unilever Asia handling one of the biggest personal care categories. Consultant for various companies in the Asian region for the past decade, working on business transformation, product innovation, change management, and migration to new enterprise-wide systems. A certified coach, she is a strong believer in harnessing the power of the individual in the design and execution of successful change programs.

Eve has three decades experience working experience in different leading financial institutions in the Philippines heading teams in charge of consumer product development, credit policy, strategic managent and training. She held several senior management positions as compliance officer and head of various business units including consumer and corporate lending, branch operations, business development, and marketing. After her banking career, Eve was attracted to the world of outsourcing and worked as director of operations and human resources for one of the first BPOs in the country, working on credit and collections for US mid size organizations. Eve is also a licensed real estate broker.




Senior Consultants

DARLENE STEPHANIE CHIONG
Director, Business Partnerships

Over 20 years of experience in the fields of Marketing and Sales. Skilled in strategy development, brand & portfolio management, and system change management projects.

TISHA LAYUG
Director, Business Partnerships

More than twenty years of corporate experience growing brands, building businesses. Years of commercial leadership handling brand management, sales, trade marketing and medical promotions.   Brand building success for both mature and developing equities across diverse categories, from personal care and oral care, to beverages, pet food & consumer healthcare for GlaxoSmithkline, Masterfoods and Metro Pacific (local company).  Extensive experience building teams, selecting and developing high caliber talent,  strengthening organizational capabilities. Prior to joining Cobena, Tisha was General Manager of GlaxoSmithkline Consumer for Vietnam and the Philippines. Before returning to Manila in 2016, Tisha lived in Malaysia with her family.

Over 20 years of experience in the fields of Marketing and Sales. Skilled in strategy development, brand & portfolio management, and system change management projects.

More than twenty years of corporate experience growing brands, building businesses. Years of commercial leadership handling brand management, sales, trade marketing and medical promotions.   Brand building success for both mature and developing equities across diverse categories, from personal care and oral care, to beverages, pet food & consumer healthcare for GlaxoSmithkline, Masterfoods and Metro Pacific (local company).  Extensive experience building teams, selecting and developing high caliber talent,  strengthening organizational capabilities. Prior to joining Cobena, Tisha was General Manager of GlaxoSmithkline Consumer for Vietnam and the Philippines. Before returning to Manila in 2016, Tisha lived in Malaysia with her family.




Data Science Team

ALLAN SIOSON, PHD.
Head of IT & Data Sciences

Previously Dean and Chief Information Technology officer of Ateneo de Naga University. Awarded Outstanding Young Scientist, 2010 by the National Academy of Science & Technology. Professor of Computer Science and taught courses in Machine learning, Image processing, and Compiler construction. Has BS Math and MS Computer Science degrees from Ateneo de Manila University and PhD Computer Science degree from Virginia Tech. Published peer-reviewed academic papers in indexed scientific journals.

GREAT DILLA
Head Data Services, Operations & Quality Control

Cobena's humble and down-to-earth Information tech go-to-guy personifies brilliant thinking and proven methods in building and designing both hardware and software systems that have powered several companies, both big and small.

JEFFREY ISIP
Senior Data Engineer

A passionate IT professional with over 16 years of corporate experience working with top multi-national companies. A core member of team who implemented global and regional Business Intelligence solutions to Asia markets. Creative and innovative thinker, bringing energy, enthusiasm and leadership to problem resolution.

VICTOR ANTONIO
Senior Manager, Technical Services & Business Partnerships

Victor obtained his BS and MS degrees in mathematics from Ateneo de Manila University. Here, he taught mathematics before acquiring his doctorate from Nara Institute of Science and Technology. His research focused on computational cancer biology. His interests include mathematical modeling, machine learning, and medical image analysis.

Previously Dean and Chief Information Technology officer of Ateneo de Naga University. Awarded Outstanding Young Scientist, 2010 by the National Academy of Science & Technology. Professor of Computer Science and taught courses in Machine learning, Image processing, and Compiler construction. Has BS Math and MS Computer Science degrees from Ateneo de Manila University and PhD Computer Science degree from Virginia Tech. Published peer-reviewed academic papers in indexed scientific journals.

Cobena's humble and down-to-earth Information tech go-to-guy personifies brilliant thinking and proven methods in building and designing both hardware and software systems that have powered several companies, both big and small.

A passionate IT professional with over 16 years of corporate experience working with top multi-national companies. A core member of team who implemented global and regional Business Intelligence solutions to Asia markets. Creative and innovative thinker, bringing energy, enthusiasm and leadership to problem resolution.

Victor obtained his BS and MS degrees in mathematics from Ateneo de Manila University. Here, he taught mathematics before acquiring his doctorate from Nara Institute of Science and Technology. His research focused on computational cancer biology. His interests include mathematical modeling, machine learning, and medical image analysis.

LEONA LAO
Data Scientist

Leona thrives in the intersections of development and design, art and code, data and stories. She graduated Computer Science (magna cum laude) from the Ateneo de Manila University in 2016. Skilled in web development, Java, and Python, her current work tends toward geospatial analytics and systems development.

HOMER PAGKALINAWAN
Data Scientist

MS in Geomatics Engineering, major in Geoinfomatics, University of the Philippines Diliman
BS in Geodetic Engineering, University of the Philippines Diliman, Cum laude
Top 3 Licensure Examination of Geodetic Engineers (2010)

Geographic information system (GIS) & remote sensing specialist with decade experience in handling both technical implementation and project management. Supervised and handled projects across industries - corporates (financial institutions, food and beverage, distribution, FMCG, property management), academe (University of the Philippines, Tokyo Institute of Technology), government agencies (Department of Agriculture, Climate Change Commission), and international organizations (Asian Development Bank, Japan International Cooperation Agency). Adept in conducting data gathering from fieldwork and satellite images, and experienced in facilitating technical training and workshop.

ANTON YAMZON
Data Scientist

As a student, Anton competed nationally in Industrial Engineering and Operations Research. His undergraduate thesis on optimization of Closed-Loop Supply Chains was published in the journal of Clean Technologies and Environmental Policies. He specializes in constrained optimization and is knowledgeable in decision making under uncertainty and discrete event simulation.

KYLE AGUILAR
Senior Data Analyst & Data Engineer

BS in Mechanical Engineering, 2017, De La Salle University
MS in Mechanical Engineering, 2017, De La Salle University, Summa Cum Laude
Top 2 - Mechanical Engineering Board Exam Feb 2018

Kyle believes in the power of technology in revolutionizing industries. He graduated Summa Cum Laude with a Bachelor’s and Master’s Degree in Mechanical Engineering. His skillset lies in streamlining the decision-making process of companies through business intelligence solutions ranging from ETL, data modeling, and data visualizations.

Leona thrives in the intersections of development and design, art and code, data and stories. She graduated Computer Science (magna cum laude) from the Ateneo de Manila University in 2016. Skilled in web development, Java, and Python, her current work tends toward geospatial analytics and systems development.

MS in Geomatics Engineering, major in Geoinfomatics, University of the Philippines Diliman
BS in Geodetic Engineering, University of the Philippines Diliman, Cum laude
Top 3 Licensure Examination of Geodetic Engineers (2010)

Geographic information system (GIS) & remote sensing specialist with decade experience in handling both technical implementation and project management. Supervised and handled projects across industries - corporates (financial institutions, food and beverage, distribution, FMCG, property management), academe (University of the Philippines, Tokyo Institute of Technology), government agencies (Department of Agriculture, Climate Change Commission), and international organizations (Asian Development Bank, Japan International Cooperation Agency). Adept in conducting data gathering from fieldwork and satellite images, and experienced in facilitating technical training and workshop.

As a student, Anton competed nationally in Industrial Engineering and Operations Research. His undergraduate thesis on optimization of Closed-Loop Supply Chains was published in the journal of Clean Technologies and Environmental Policies. He specializes in constrained optimization and is knowledgeable in decision making under uncertainty and discrete event simulation.

BS in Mechanical Engineering, 2017, De La Salle University
MS in Mechanical Engineering, 2017, De La Salle University, Summa Cum Laude
Top 2 - Mechanical Engineering Board Exam Feb 2018

Kyle believes in the power of technology in revolutionizing industries. He graduated Summa Cum Laude with a Bachelor’s and Master’s Degree in Mechanical Engineering. His skillset lies in streamlining the decision-making process of companies through business intelligence solutions ranging from ETL, data modeling, and data visualizations.

JOSHUA CORTEZ
Senior Data Analyst

Joshua believes in the positive impact that data science brings to organizations and to society. He holds a degree in Applied Mathematics from the Ateneo de Manila University. An avid learner, he explores the intersection of statistics, machine learning, and programming to discover innovative solutions.

JAVY FLAVIER
Senior Data Analyst

BS in Computer Science, 2016, Ateneo de Manila University
MS in Computer Science, 2018, Ateneo de Manila University

Javy solves problems with a balance of creativity and efficiency. He graduated BS Computer Science in 2016, and MS Computer Science in 2018 from Ateneo de Manila University. He has experience with systems development, full stack development, and image processing

BEN HARDER
Senior Data Analyst

Ben graduated from UP with a degree in Geodetic Engineering. Having developed interests in Remote Sensing and Geographic Information Sciences, he conducted various studies on environmental interactions such as drought monitoring, hazard mapping, and spatial epidemiology. His current focus is on the applications of satellite technology for feature extraction and geospatial analytics.

TXABI MARQUES
Senior Data Analyst & Software Engineer

BS in Management Information Systems, 2016, Ateneo de Manila University
MS in Computer Science, 2017, Ateneo de Manila University

As someone with a fondness for creating things, Fauxtin found a natural inclination for systems development. A graduate of the Ateneo de Manila University in MIS with a specialization in Interactive Multimedia and a Master's in Computer Science, he continues to enjoy developing different systems and applications for various platforms.

Joshua believes in the positive impact that data science brings to organizations and to society. He holds a degree in Applied Mathematics from the Ateneo de Manila University. An avid learner, he explores the intersection of statistics, machine learning, and programming to discover innovative solutions.

BS in Computer Science, 2016, Ateneo de Manila University
MS in Computer Science, 2018, Ateneo de Manila University

Javy solves problems with a balance of creativity and efficiency. He graduated BS Computer Science in 2016, and MS Computer Science in 2018 from Ateneo de Manila University. He has experience with systems development, full stack development, and image processing

Ben graduated from UP with a degree in Geodetic Engineering. Having developed interests in Remote Sensing and Geographic Information Sciences, he conducted various studies on environmental interactions such as drought monitoring, hazard mapping, and spatial epidemiology. His current focus is on the applications of satellite technology for feature extraction and geospatial analytics.

BS in Management Information Systems, 2016, Ateneo de Manila University
MS in Computer Science, 2017, Ateneo de Manila University

As someone with a fondness for creating things, Fauxtin found a natural inclination for systems development. A graduate of the Ateneo de Manila University in MIS with a specialization in Interactive Multimedia and a Master's in Computer Science, he continues to enjoy developing different systems and applications for various platforms.

HANNAH ELYSE TEE
Senior Data Analyst

Hannah graduated magna cum laude in Management Information Systems with a Business Intelligence track, a specialization in Interactive Multimedia, and a minor in Philosophy from Ateneo de Manila University. She also recently completed her Master's degree in Computer Science. As an avid consumer of knowledge, she thrives in combining her different disciplines to create beautiful visualizations and stories that make data accessible and understandable to a wide range of audiences, both corporate and social.

AVA ALIMURONG
Data Analyst

BS in Information Technology, 2018
De La Salle University, Cum Laude

Ava believes in continuous improvement and takes interest in fields such as process optimization and automation. She graduated Cum Laude from De La Salle University with a Bachelor of Science degree in Information Technology. Knowledgeable in web development, Python, PHP, Java, and Javascript.

RALPH CABELLO
Data Analyst

BS in Information Systems, 2017,
University of Santo Tomas, Cum Laude

Ralph graduated with honors in Information Systems and is currently working on several data processing projects using common tools such as Power Query and SQL Server Integration Services. Currently working on dashboard projects using the top Business Intelligence tools such as Power BI and Tableau to strengthen business strategies.

MACY GARCIA
Data Analyst

A graduate of McGill University in Montreal, Canada, with a degree in Biochemistry. She had brief stints at the National Institutes of Health, University of Philippines Manila, and a UK-based market research company. She relishes conducting research in support of business analytics engagements.

Hannah graduated magna cum laude in Management Information Systems with a Business Intelligence track, a specialization in Interactive Multimedia, and a minor in Philosophy from Ateneo de Manila University. She also recently completed her Master's degree in Computer Science. As an avid consumer of knowledge, she thrives in combining her different disciplines to create beautiful visualizations and stories that make data accessible and understandable to a wide range of audiences, both corporate and social.

BS in Information Technology, 2018
De La Salle University, Cum Laude

Ava believes in continuous improvement and takes interest in fields such as process optimization and automation. She graduated Cum Laude from De La Salle University with a Bachelor of Science degree in Information Technology. Knowledgeable in web development, Python, PHP, Java, and Javascript.

BS in Information Systems, 2017,
University of Santo Tomas, Cum Laude

Ralph graduated with honors in Information Systems and is currently working on several data processing projects using common tools such as Power Query and SQL Server Integration Services. Currently working on dashboard projects using the top Business Intelligence tools such as Power BI and Tableau to strengthen business strategies.

A graduate of McGill University in Montreal, Canada, with a degree in Biochemistry. She had brief stints at the National Institutes of Health, University of Philippines Manila, and a UK-based market research company. She relishes conducting research in support of business analytics engagements.

MIGUEL HABANA
Data Analyst

BS Computer Science, 2019
Ateneo de Manila University

Miguel is a graduate of Computer Science with a specialization in Data Science and Analytics from Ateneo de Manila University, with experience in developing web, mobile and desktop applications. He is currently looking to build on his experience in order to better build high impact systems at scale.​

JOSHUA DANIEL LOPEZ
Data Analyst

BS in Information Technology, 2019, Ateneo de Naga University, Magna Cum Laude
Regional Finalist, The Ten Oustanding Students of the Philippines - Bikol

Lopz, a Magna Cum Laude graduate of Ateneo de Naga University and a Regional Finalist in the Ten Outstanding Students of the Philippines - Bikol, is a tech-enthusiast focused on developing software solutions to solve client’s business challenges. He continuously learns new IT applications, tools and services which he then uses in his projects to assure that clients could maximize modern technology.

CARLO MENDOZA
Data Analyst

BS in Computer Science, 2019,
Ateneo de Manila University, Cum Laude

Carlo graduated cum laude in Computer Science with a specialization in Data Science and Analytics from the Ateneo. His experience leading different projects, both in academics and extracurriculars, has made him reliable in working on different tasks. Skilled in programming and web development, he thrives in using his knowledge to create efficient and usable software.

RAILEY MONTALAN
Data Analyst

MS Computer Science, 2019
BS Computer Science specializing in Data Science and Analytics, 2019
Ateneo de Manila University

Railey received his undergraduate and graduate degrees in Computer Science with a specialization in Data Science and Analytics from Ateneo de Manila University. Having presented studies on spatiotemporal epidemiology and social computing at international research conferences, he continues his journey of life-long learning with geospatial analytics, backend programming, and DevOps.

BS Computer Science, 2019
Ateneo de Manila University

Miguel is a graduate of Computer Science with a specialization in Data Science and Analytics from Ateneo de Manila University, with experience in developing web, mobile and desktop applications. He is currently looking to build on his experience in order to better build high impact systems at scale.​

BS in Information Technology, 2019, Ateneo de Naga University, Magna Cum Laude
Regional Finalist, The Ten Oustanding Students of the Philippines - Bikol

Lopz, a Magna Cum Laude graduate of Ateneo de Naga University and a Regional Finalist in the Ten Outstanding Students of the Philippines - Bikol, is a tech-enthusiast focused on developing software solutions to solve client’s business challenges. He continuously learns new IT applications, tools and services which he then uses in his projects to assure that clients could maximize modern technology.

BS in Computer Science, 2019,
Ateneo de Manila University, Cum Laude

Carlo graduated cum laude in Computer Science with a specialization in Data Science and Analytics from the Ateneo. His experience leading different projects, both in academics and extracurriculars, has made him reliable in working on different tasks. Skilled in programming and web development, he thrives in using his knowledge to create efficient and usable software.

MS Computer Science, 2019
BS Computer Science specializing in Data Science and Analytics, 2019
Ateneo de Manila University

Railey received his undergraduate and graduate degrees in Computer Science with a specialization in Data Science and Analytics from Ateneo de Manila University. Having presented studies on spatiotemporal epidemiology and social computing at international research conferences, he continues his journey of life-long learning with geospatial analytics, backend programming, and DevOps.

GABE SIN
Data Analyst

BS Management Engineering, 2018
BS Mathematics, 2018
Ateneo de Manila University, Cum Laude

Gabe graduated cum laude with degrees in Management Engineering and Mathematics from Ateneo de Manila University. Fascinated by problem solving in both settings, he represented the university in case competitions and pursued research projects in optimization and graph theory. Presently, he focuses on geospatial analytics, aiming to discover new insights.

DARYL TANG
Data Analyst

Masters in Applied Mathematics with Specialization in Mathematical Finance, 2019
BS in Applied Mathematics with Specialization in Mathematical Finance, 2018
BA in Economics (Honors Program), 2019, Ateneo de Manila University

As a graduate of applied mathematics from Ateneo de Manila University, Daryl is interested in the field of statistics and numerical methods. He uses these techniques for solutions finding and research. Alongside this, Daryl has experience in doing economic research and mathematical modelling.

FRED TUPAS
Data Engineer

BS Applied Mathematics Major in Mathematical Finance, 2014
MS Applied Mathematics Major n Mathematical Finance, 2015
Ateneo de Manila University

Fred has worked on asset management and FinTech/TechFin to develop platforms that can provide opportunities for the unbanked and underserved. He has finished his bachelors and masters in Applied Mathematics major in Mathematical Finance from Ateneo de Manila University. Currently, he’s pursuing a deeper dive into data analytics, aspiring to be among the best data engineers in the industry. He’s interested in financial literacy, blockchain technology and data science.

AERIEL CRUZ
Data Associate

BS Computer Science
Meridian International College, Magna Cum Laude

Graduate of BS in Computer Science from Meridian International College. Aeriel applies his hard skills in developing sustainable applications along with its best practices involving his work with design and intuitiveness. He has experience with DApp development through his fascination in blockchain and cryptocurrencies that drives him to explore all possibilities and opportunities in this industry.

BS Management Engineering, 2018
BS Mathematics, 2018
Ateneo de Manila University, Cum Laude

Gabe graduated cum laude with degrees in Management Engineering and Mathematics from Ateneo de Manila University. Fascinated by problem solving in both settings, he represented the university in case competitions and pursued research projects in optimization and graph theory. Presently, he focuses on geospatial analytics, aiming to discover new insights.

Masters in Applied Mathematics with Specialization in Mathematical Finance, 2019
BS in Applied Mathematics with Specialization in Mathematical Finance, 2018
BA in Economics (Honors Program), 2019, Ateneo de Manila University

As a graduate of applied mathematics from Ateneo de Manila University, Daryl is interested in the field of statistics and numerical methods. He uses these techniques for solutions finding and research. Alongside this, Daryl has experience in doing economic research and mathematical modelling.

BS Applied Mathematics Major in Mathematical Finance, 2014
MS Applied Mathematics Major n Mathematical Finance, 2015
Ateneo de Manila University

Fred has worked on asset management and FinTech/TechFin to develop platforms that can provide opportunities for the unbanked and underserved. He has finished his bachelors and masters in Applied Mathematics major in Mathematical Finance from Ateneo de Manila University. Currently, he’s pursuing a deeper dive into data analytics, aspiring to be among the best data engineers in the industry. He’s interested in financial literacy, blockchain technology and data science.

BS Computer Science
Meridian International College, Magna Cum Laude

Graduate of BS in Computer Science from Meridian International College. Aeriel applies his hard skills in developing sustainable applications along with its best practices involving his work with design and intuitiveness. He has experience with DApp development through his fascination in blockchain and cryptocurrencies that drives him to explore all possibilities and opportunities in this industry.

WENDELL PUREZA
Data Associate

Bachelor of Science in Information System, 2018
Calayan Educational Foundation Inc.

Wendell enjoys working behind the scenes and being engaged in technical work. He is proficient in PHP, CSS, and Bootstrap. He is also knowledgeable in Python and Java. During his free time, he plays the guitar, drums, and bass.

Bachelor of Science in Information System, 2018
Calayan Educational Foundation Inc.

Wendell enjoys working behind the scenes and being engaged in technical work. He is proficient in PHP, CSS, and Bootstrap. He is also knowledgeable in Python and Java. During his free time, he plays the guitar, drums, and bass.




Business Analytics Team

BRYAN TIU
Business Analytics Manager

Bryan is an advocate of continuous improvement. He believes that there is always a better way. By constantly seeking to understand the complex and dynamic interrelationships in systems/processes, he identifies the best interventions towards leaner and more efficient systems/processes.

GWEN CASAMA
Senior Business Analyst

BS in Tourism, 2011
University of the Philippines Diliman, Magna cum laude

Multi-passionate and a polymath, with extensive experience in the fields of hospitality, logistics and insurance. Gwen happily thrives in the intersection of business analytics and key account management, and has collaborated with both MNC's and startups. Gwen graduated third in her class, Magna cum laude, with a degree in Tourism from the University of the Philippines.

KRISTINA RIVERA
Senior Business Analyst

BA in Communication Research, 2016,
University of the Philippines Diliman, Cum Laude

MARK SING
Senior Business Analyst

Mark co-authored & co-presented undergraduate research papers focusing on disaster& risk communication, computer-mediated communication among OFW families, and other prevailing issues in Philippine society. His experience in his college organizations, both as leader and member, has made him flexible in taking on different tasks and challenges beyond his comfort zone.

Bryan is an advocate of continuous improvement. He believes that there is always a better way. By constantly seeking to understand the complex and dynamic interrelationships in systems/processes, he identifies the best interventions towards leaner and more efficient systems/processes.

BS in Tourism, 2011
University of the Philippines Diliman, Magna cum laude

Multi-passionate and a polymath, with extensive experience in the fields of hospitality, logistics and insurance. Gwen happily thrives in the intersection of business analytics and key account management, and has collaborated with both MNC's and startups. Gwen graduated third in her class, Magna cum laude, with a degree in Tourism from the University of the Philippines.

BA in Communication Research, 2016,
University of the Philippines Diliman, Cum Laude

Mark co-authored & co-presented undergraduate research papers focusing on disaster& risk communication, computer-mediated communication among OFW families, and other prevailing issues in Philippine society. His experience in his college organizations, both as leader and member, has made him flexible in taking on different tasks and challenges beyond his comfort zone.

LEEAN TRIA
Senior Business Analyst

Leean graduated from The University of Sydney Business School where she had early exposure to various companies’ business strategies and operational functions from multinational and national organizations to startups. She believes in entrepreneurship and storytelling and is passionate about seeing that come forth in the world of business and technology.

PAUL CO
Business Analyst

BS in Management Engineering, 2019
Ateneo de Manila University, Cum Laude

Paul graduated cum laude in Bachelor of Science Degree in Management Engineering from the Ateneo de Manila University. He firmly advocates for corporate sustainability and believes in the importance of data science and technology in the sustainable growth of companies. As an avid learner, he is passionate about finding ways on how to improve processes and systems.

EJ MACARANAS
Business Analyst

BS Management Engineering, Minor in Decision Science, 2019
Ateneo de Manila University, Cum Laude

EJ graduated cum laude in Management Engineering with a minor in Decision Science. While he specializes in Operations Research and strategic decision making, he loves exploring and learning about new innovations. Currently he is interested in developing his skills in programming and is eager to hone his abilities through experience.

MOIRA PINEDA
Business Analyst

BS in Management Information Systems, 2018
Ateneo de Manila University

As a Management Information Systems graduate from the Ateneo de Manila University, Moira enjoys being exposed to technical and management sides of businesses. She briefly delved into web development, and has a strong background in design. She is also well-experienced in project management and is comfortable transforming data into visualizations.

Leean graduated from The University of Sydney Business School where she had early exposure to various companies’ business strategies and operational functions from multinational and national organizations to startups. She believes in entrepreneurship and storytelling and is passionate about seeing that come forth in the world of business and technology.

BS in Management Engineering, 2019
Ateneo de Manila University, Cum Laude

Paul graduated cum laude in Bachelor of Science Degree in Management Engineering from the Ateneo de Manila University. He firmly advocates for corporate sustainability and believes in the importance of data science and technology in the sustainable growth of companies. As an avid learner, he is passionate about finding ways on how to improve processes and systems.

BS Management Engineering, Minor in Decision Science, 2019
Ateneo de Manila University, Cum Laude

EJ graduated cum laude in Management Engineering with a minor in Decision Science. While he specializes in Operations Research and strategic decision making, he loves exploring and learning about new innovations. Currently he is interested in developing his skills in programming and is eager to hone his abilities through experience.

BS in Management Information Systems, 2018
Ateneo de Manila University

As a Management Information Systems graduate from the Ateneo de Manila University, Moira enjoys being exposed to technical and management sides of businesses. She briefly delved into web development, and has a strong background in design. She is also well-experienced in project management and is comfortable transforming data into visualizations.

TIFFANY UY
Business Analyst

BS Information Technology Entrepreneurship, 2019
Ateneo de Manila University, Magna Cum Laude

Tiffanny is known to be a hardworking individual with the passion for innovation and the drive for success. She has also placed in multiple business case competitions such as the Ivey International Business Case Competition in Guangzhou China, Nestle's Creating Shared Value Challenge, and P&G IM Summit, because of her out-of-the-box thinking and groundbreaking ideas.

VINCE VERTULFO
Business Analyst

BS Management Information Systems, 2019
Ateneo de Manila University

Vince is a Management Information Systems graduate from Ateneo de Manila University, with a specialization in Data Science and Analytics. He has a good balance of both technical skills and project management skills, making him a versatile team player and easy to work with. As a firm believer of lifelong learning, he usually spends his free time exploring new things through different online courses.

BS Information Technology Entrepreneurship, 2019
Ateneo de Manila University, Magna Cum Laude

Tiffanny is known to be a hardworking individual with the passion for innovation and the drive for success. She has also placed in multiple business case competitions such as the Ivey International Business Case Competition in Guangzhou China, Nestle's Creating Shared Value Challenge, and P&G IM Summit, because of her out-of-the-box thinking and groundbreaking ideas.

BS Management Information Systems, 2019
Ateneo de Manila University

Vince is a Management Information Systems graduate from Ateneo de Manila University, with a specialization in Data Science and Analytics. He has a good balance of both technical skills and project management skills, making him a versatile team player and easy to work with. As a firm believer of lifelong learning, he usually spends his free time exploring new things through different online courses.




Marketing Technology and Research Team

PIERRE SAMSON
Senior Market Research and Digital Specialist

BA in Communication Research, 2016,
University of the Philippines Diliman, Cum Laude

Pierre is Cobena’s market research guy. He graduated cum laude from the University of the Philippines, where he obtained a degree in Communication Research and received the Best Thesis Award of the program. Before joining Cobena, Pierre worked in research and analysis roles for Euromonitor International and Thomson Reuters Manila.

ALYSSA ENCARNACION
Data Analyst

BS Business Economics, 2019
University of the Philippines Diliman, Cum Laude

Alyssa is a Business Economics graduate of the UP School of Economics, UP Diliman, with experience in data handling, project management, and academic and corporate research. She is an aspiring transport and urban economist with a vision of improving transportation for all.

CAITLIN JAO
MarTech and Research Specialist

AB Communication, 2016
Ateneo de Manila University, Magna Cum Laude

Caitlin Jao is a marketing professional engaged in Cobena’s digital projects, focusing on marketing communications, strategy and automation. After graduating Magna Cum Laude in Communication from Ateneo de Manila University, Caitlin was engaged heavily in marketing campaigns and efforts for various non-profit organizations. She has also represented the country twice in international programs, amplifying her passion to boost the country’s economic growth and overall development through marketing.

JIVAN ENRIQUEZ
MarTech and Research Associate

BS Chemical Engineering, 2019
University of the Philippines Diliman, Cum Laude

Department of Science & Technology (DOST) Scholar

Jivan is a licensed chemical engineer and a graduate from the University of the Philippines Diliman. His studies and experiences in the university has equipped him with a diverse set of knowledge and skills spanning from the different sciences such as chemistry, physics, and mathematics; the basic foundations of a wide range of industries; and corporate skills like market research and project management.

BA in Communication Research, 2016,
University of the Philippines Diliman, Cum Laude

Pierre is Cobena’s market research guy. He graduated cum laude from the University of the Philippines, where he obtained a degree in Communication Research and received the Best Thesis Award of the program. Before joining Cobena, Pierre worked in research and analysis roles for Euromonitor International and Thomson Reuters Manila.

BS Business Economics, 2019
University of the Philippines Diliman, Cum Laude

Alyssa is a Business Economics graduate of the UP School of Economics, UP Diliman, with experience in data handling, project management, and academic and corporate research. She is an aspiring transport and urban economist with a vision of improving transportation for all.

AB Communication, 2016
Ateneo de Manila University, Magna Cum Laude

Caitlin Jao is a marketing professional engaged in Cobena’s digital projects, focusing on marketing communications, strategy and automation. After graduating Magna Cum Laude in Communication from Ateneo de Manila University, Caitlin was engaged heavily in marketing campaigns and efforts for various non-profit organizations. She has also represented the country twice in international programs, amplifying her passion to boost the country’s economic growth and overall development through marketing.

BS Chemical Engineering, 2019
University of the Philippines Diliman, Cum Laude

Department of Science & Technology (DOST) Scholar

Jivan is a licensed chemical engineer and a graduate from the University of the Philippines Diliman. His studies and experiences in the university has equipped him with a diverse set of knowledge and skills spanning from the different sciences such as chemistry, physics, and mathematics; the basic foundations of a wide range of industries; and corporate skills like market research and project management.

KIAN FERNANDEZ
MarTech and Research Associate

AB Communication Arts, 2016
De La Salle University, Cum Laude

A Cum Laude graduate from De La Salle University under the program Communication Arts, and currently finishing his Masters in Marketing Communication. He has the background in digital analytics & social listening, creating marketing content: collaterals, documentations, delivering publishing tasks for local & multinational companies from different industries. Currently, he handles Digital Analytics and Marketing for Cobena, and handles content creations for the company.

ACEE RUBINAS
MarTech and Research Associate

BA in Communication Research, 2019,
University of the Philippines Diliman, Cum Laude

Acee graduated with a degree in Communication Research from the University of the Philippines Diliman. Her years in the university has strengthened her passion to explore the realms of media and communication, especially in terms of integrated marketing communications (IMCs), and digital ethnography.

AB Communication Arts, 2016
De La Salle University, Cum Laude

A Cum Laude graduate from De La Salle University under the program Communication Arts, and currently finishing his Masters in Marketing Communication. He has the background in digital analytics & social listening, creating marketing content: collaterals, documentations, delivering publishing tasks for local & multinational companies from different industries. Currently, he handles Digital Analytics and Marketing for Cobena, and handles content creations for the company.

BA in Communication Research, 2019,
University of the Philippines Diliman, Cum Laude

Acee graduated with a degree in Communication Research from the University of the Philippines Diliman. Her years in the university has strengthened her passion to explore the realms of media and communication, especially in terms of integrated marketing communications (IMCs), and digital ethnography.




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