Cobena Business Analytics and Strategy Inc.

About Us

Our Story

Cobena Business Analytics & Strategy Inc. is a member of the Demand Science Group, a leading global buyer intelligence platform delivering a full suite of Business to Business solutions.

Cobena helps organizations navigate their digital transformation journeys and make smarter, data-driven decision making.

By combining left brained analytics with right brained creativity, Cobena’s whole brained approach to data sciences helps companies synergize the insights from data with creative problem-solving, enabling them to address their most difficult challenges and maximize the biggest opportunities ahead.

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Our Mission

To help make successful enterprises smarter than ever.

We believe in being catalysts for successful business transformation by helping organizations:

Become smarter with their data

Become faster in their decision making

Helping them innovate in all their endeavors

At Cobena, we convert data into information, information into insights, insights that power innovation in products, services, experiences and mindsets. So while the starting point is always data, the end point is always about innovation.

Our Vision

Our vision is a world where organizations are energized with powerful ideas from combining creativity with insights from data.

The future will be all about breakthrough opportunities through creative problem-solving.

This is made real through our Propriety IQuad approach, a 4-step framework proven to work across industries and a variety of disciplines, whether Marketing, Sales, Supply Chain, Finance, or Change Management.


Our Propriety iQuad approach helps our clients take the leap from Data to Insights to Action.


We ask the questions: What is the real problem or opportunity we are trying to address? What data have you got and what else do you need?
What thought starters can we come up with to help get to the solutions?
Let's work together to innovate your products, services, processes and more importantly, the mindset of the people in your organization.
Let's bring your ideas to life.

Our Leadership Team

We put the best minds together to work on what matters most to your business.

Our Values

We live out everyday as a commitment to ourselves and our partners.


We place integrity as our highest value. The trust that is given to us by our clients, employees and business partners is sacred. Everything we do, how we think, how we interact will always be guided by the principle of always doing the right thing, particularly when it is difficult to do so. Without integrity, there is no real success.


We believe that expertise is critical to giving value to our clients. We hire for exceptional capabilities and potential. We embrace the spirit of continuously growing and pushing ourselves so that we may achieve constantly increasing levels of expertise. Our goal is to help every member of the team achieve their highest potential.


We believe in giving our best in everything we do. When we deliver our highest level of performance, the results show in excellent performance and our clients benefit from it. Our expertise is proven through our delivery of consistent, superior results that make a difference in the organizations we work with. A job is only truly done when our clients are delighted by what we deliver.


We will leverage our ability to move with speed and grace as a source of competitive advantage for our organization and for our clients. Our agility will be key in driving the sustained growth of our company, and will be a major reason for why our customers will succeed, making us their preferred partner.


We believe that people are our greatest asset. Because we hire only the brightest, we encourage them to deliver their best every day. Every moment in our organization is an opportunity to demonstrate one’s talent and make an impact. Every member of the organization knows that they are empowered and trusted to act in the best interest of our organization and those we serve.


We believe that the world’s best days are still ahead of us. We will cultivate our curiosity, harness the power of technology and deploy our resources to create innovative ideas and discover new ways of thinking. We do these things as our part in making this world a better place.